The Kickback," produced by CXM, stands as a pioneering event that successfully merged entertainment, media, and education, targeting the dynamic GenZ gaming audience and young professionals. Held nationwide with roots in Atlanta, GA and backed by gaming and music industry giants like Spotify and Amazon Games, the event artfully balanced educational programs with high-energy entertainment, underscoring our commitment to diversity and inclusion. Our morning sessions, led by industry experts, provided valuable insights and sparked discussions, effectively engaging a young, informed audience keen on gaming and media industries. The afternoon was marked by thrilling gaming tournaments, appealing to gamers of all skill levels and offering a $5,000 prize pool, demonstrating our ability to create interactive and competitive environments. The event culminated with a sensational concert showcasing CXM's expertise in orchestrating events that seamlessly integrate pop culture, music, and gaming, resonating profoundly with the GenZ demographic.