Discover Bowl

CXM's innovative partnership with Discover Financial Services for the 3rd Annual Discover Bowl exemplifies our expertise in creating impactful gaming events that resonate with key communities. This collaboration, aimed at championing HBCU students and graduates, highlights our ability to fuse gaming with educational and entrepreneurial opportunities, offering a unique platform for visibility and mentorship. The event, featuring students from the HBCU Esports League competing for a $60,000 prize pool, was further elevated by the special guest appearance of NFL legend Chad 'Ochocinco' Johnson, adding an exciting dimension of sports celebrity to the mix. Our strategic approach in executing this event with Discover, a committed partner in fostering diversity and inclusivity, showcases our capability to align with corporate objectives while engaging and empowering underrepresented communities. The Twitch stream of the Discover Bowl was not just a showcase of gaming talent but a celebration of HBCU culture, integrating sports, music, and diverse subcultures. This successful event demonstrates CXM's ability to deliver multifaceted campaigns that appeal to stakeholders in major corporations, seeking partners with a proven track record in producing culturally relevant and engaging content.