MTN DEW - Real Change Challenge

Our collaboration with Mountain Dew in the monumental MTN DEW Real Change Challenge for 2022 & 2023, an initiative that emphatically celebrates and uplifts diverse gaming talent. Our expertise in transforming ideas into impactful executions was at the forefront, as we successfully coordinated two nationwide tournaments for HBCU students, with an impressive collective $1 Million Dollars in prize pool, $500,000 for each tournament. This large-scale gaming event also underscored DEW’s commitment to diversity and representation in gaming. 

Through strategic partnership with Cxmmunity Media and alignment with RDCWorld at Dream Con, we reinforced the message of inclusivity and brought an immersive experience to 20,000 attendees. Our role in this initiative reflects our dedication to future-proofing diversity in gaming, demonstrating CXM's capability to elevate brand values and connect them with meaningful, culturally relevant campaigns. The MTN DEW Real Change Challenge stands as a testament to our ability to bridge brand missions with community engagement, from ideation to memorable execution.