CXM’s collaboration with Xbox and the Atlanta Hawks, features NBA stars Lou Williams and John Collins, in this beautifully crafted influencer marketing campaign. In the 'Xbox has Gamepass for PC' campaign, we showcased our ability to blend sports, gaming, and celebrity influence to generate buzz around the new launch of Gamepass for PC games. Our team curated and produced an engaging ad spot that highlighted the versatility and excitement of Xbox's new offering, leveraging the star power of Williams and Collins to capture the audience's attention. This campaign not only elevated awareness around Gamepass for PC but also demonstrated CXM's proficiency in creating compelling narratives that resonate with diverse audiences. Our success with this project serves as a prime example for major corporations looking for partners who can deliver innovative and effective ad campaigns. CXM's blend of creative storytelling, strategic partnerships, and production expertise makes CXM an ideal collaborator for brands seeking to make a significant impact in the digital and gaming landscapes.