the number one source for  culture and gaming.

With over 3 Billion gamers worldwide, we're not just participating in the gaming and media revolution, we're leading it. As millennials and Gen Z become reluctant to support brands who lack a meaningful connection, at CXM, we're the go-to partner for brands and agencies seeking to authentically develop relevant connections with a vibrant, multicultural audience through storytelling, live-event production, and community building.

PROJECTS

HOW WE PARTNER

Dive into our world where innovation meets excitement, and create meaningful experiences that foster loyalty and brand advocacy amongst consumers. We actively engage and appeal to fans of gaming, music, anime, and pop-culture. By leveraging the dedication and influence found in these fandoms and their communities, we help brands create compelling stories that are contextualized, relevant, and additive to consumers’ daily lives and the communities in which they spend much of their time. Our diverse range of services are proven to forge dynamic brand partnerships that meet our partners' goals and are also impactful to the communities they serve.
The Kickback: The Intersection of Culture and Gaming
Culture

The Kickback: The Intersection of Culture and Gaming

At The Kickback, one could see the future of gaming - diverse, inclusive, and richly influenced by a kaleidoscope of cultures. The Kickback fosters a sense of belonging and provides a platform for underrepresented voices in the gaming world. It’s not just about playing the games; it’s about changing the game.

Oct 11, 2024
The 7 Best Video Game to Anime Adaptations
Anime

The 7 Best Video Game to Anime Adaptations

When it comes to the crossover of video games and anime, the results can either be a hit or miss. Luckily for fans of both, some video game adaptations go above and beyond, delivering visuals, engaging stories, and faithful representations of the source material. Whether you’re a seasoned gamer, an anime fan, or both, here are the 7 best video game-to-anime adaptations that are worth your time.

Oct 10, 2024
15 Black Anime Characters you should know
Anime

15 Black Anime Characters you should know

Anime is a diverse form of storytelling that has captured the hearts of millions around the world. However, representation in anime has often been a point of contention. Fortunately, there has been a noticeable increase in the diversity of characters, including those of African descent. This blog post will introduce you to 17 black anime characters that have made a significant impact on the genre.

Oct 9, 2024
Stylish Gamers in the Esports and Gaming Industry
Culture

Stylish Gamers in the Esports and Gaming Industry

Jordan Bentley, the mastermind behind Hypland, is not just making waves in the streetwear scene—he’s also one of the most stylish gamers in the industry. Starting his brand at just 13, Bentley fused his love for anime, gaming, and fashion to create Hypland, a global brand known for its bold, anime-inspired designs.

Oct 8, 2024
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